Laps & Yaps was a community-led activation designed to introduce the world of swimming and Speedo in an authentic, welcoming way. The concept invited the community into a calm, holiday-like morning escape, creating a memorable experience that translated seamlessly into the content captured on-site.

My role

• Community marketing & influencer collaboration

• Activation & content concept development

• Product integration

• Location scouting

• Social-first briefing & UGC direction