For the launch of the Vomero 18 Gore-Tex, Nike and Zalando were looking to collaborate with a running community to create an ongoing activation throughout the launch phase. I provided the community and led the concept development for the event series, which included a launch event followed by three consecutive community night runs across the month. The activation was designed to organically introduce the product through experience, movement and community.

My role

• Community marketing & KOL incorporation

• Activation & content concept development

• Product integration & seeding

• Content production & UGC