Created to expand GIZEH’s platform presence through a new, original entertainment format. The concept was designed as a multi-platform content series with a strategic 360° approach, guiding audiences from Instagram to YouTube and TikTok for a cohesive, full social media experience. Inspired by the growing popularity of long-form interview formats on YouTube, I developed an interview-based series and built the overarching format and social strategy around it. Each platform served a distinct purpose, allowing the format to live natively across channels while supporting the launch of GIZEH’s YouTube presence.

This project was independently pitched by me to the client and brought to life without a prior brief.

My role

• Creative concept development

• Format & social media strategy

• Multi-platform content concept

• Creative direction

• Show host