Goldwell / Side Content
Beauty · 2025 · Content Creation
On-site, real-time content creation alongside large-scale video productions
This project focused on creating complementary side content during larger video productions, capturing behind-the-scenes moments, teasing on-set activity, and tapping into social media trends to keep the brand relevant and active across platforms.
I supported the production with quick, trend-inspired ideas and fitting skits, capturing and editing content when time allowed during production days. The approach ensured a steady stream of timely, social-first content that extended the life and reach of the main productions.
My role
On-site content creation
Concept support for quick social formats
Real-time content editing