As part of Reebok’s community activations during the Berlin Marathon, this event was designed to engage the local running community in an authentic and organic way. I supported Reebok in identifying and reaching the right audience, driving sign-ups, seeding products to participants and I helped shape a well-rounded event experience tailored specifically to the running community, ensuring the activation stood out within a city full of marathon-week activations.

My role

• Community marketing & audience targeting

• Activation concept development & support

• Product integration & seeding