Adidas hosted the Home of Football in Berlin, a month-long activation requiring daily, social-first content production. Given the unpredictable nature of live football, the work demanded an agile mindset, balancing a fixed content schedule with the flexibility to react in real time to matches, moments and energy on the ground.

I developed fast, reactive content concepts that could be filmed, edited and published on the spot, while ensuring consistency within the overarching narrative throughout the tournament. The scope also included creating tailored content moments for visiting athletes and celebrity sports personalities, integrating them organically into the adidas football universe.

My role

• Social-first content concepts

• On-site content creation

• Fast-turnaround editing for ready-to-post assets

• Story takeovers