During Goldwell’s annual global Colorsphere event in Milan, I was responsible for a segment of the on-site content creation across all three days. This included conducting interviews, interacting with attendees, hosting Instagram Stories, and capturing content in real time.

Alongside production, I edited content on-site to ensure quick turnaround and timely publishing, allowing the brand to stay present, responsive and connected throughout the event.

My role

• On-site content creation

• Story takeovers & hosting

• Real-time content editing