adidas / Olympics – Class of 2024
Sports · 2024 · Video Production & Concept
Creative concept and social-first formats supporting an overarching campaign
This project focused on capturing the emotions and sensations leading up to the Berlin Half Marathon from a runner’s perspective. Working with Beat the Miles as our protagonists, we created a visual narrative that moved from quiet, empty streets in the early moments to the energy, excitement and collective emotion of race day.
My role
Creative concept development
Creative direction