adidas / Olympics – Class of 2024

Sports · 2024 · Video Production & Concept

Creative concept and social-first formats supporting an overarching campaign

This project focused on capturing the emotions and sensations leading up to the Berlin Half Marathon from a runner’s perspective. Working with Beat the Miles as our protagonists, we created a visual narrative that moved from quiet, empty streets in the early moments to the energy, excitement and collective emotion of race day.

My role

  • Creative concept development

  • Creative direction

Let's Work Together

Let's Work Together