This project focused on introducing key sports figure Oumi Janta and her upcoming events to the adidas Sports Base community. The goal was to highlight the beauty of roller skating as a sport, Oumi as an individual, and the wider Jam Skate community around her. Creating a visually led video series that showcased the diversity of talent within the community, introducing new voices and key players in an organic and authentic way. The content balanced a dreamy, cinematic aesthetic while staying aligned with the adidas brand look and values.

My role

• Creative concept development

• Creative direction

• Content series development